Chatbots for business: why are they needed and what tasks do they solve?

Customers increasingly prefer to resolve their issues directly in messaging apps, without having to visit websites or spend time on phone calls. For businesses, this is an opportunity to make customer interactions as convenient and fast as possible, if approached wisely. Routine tasks can be delegated to a chatbot, which automates the process, saving the team time without compromising the quality of customer service.

Chatbots for business are interactive tools that respond to a limited number of commands and allow users to obtain information or perform actions without leaving their favourite messenger. In essence, it is a pre-designed scenario for communicating with a customer, where they choose from a set of ready-made responses. Chatbots from Jedi Desk not only help speed up service, but also become a powerful tool for marketing, sales and support, reducing costs and improving the customer experience.

Why businesses need chatbots

Using chatbots in business gives you the following advantages:

1. Time savings. Chatbots take care of routine tasks: answering standard questions, processing requests and registering customers. This allows employees to focus on more complex tasks, increasing the overall efficiency of the team.
2. Increased conversion. Automatic customer support in messengers helps to bring them to a purchase faster. A chatbot business responds instantly to requests, helps to select a product or service, and gives personalised advice, reducing the risk of the buyer going to a competitor.
3. Reduced support costs. Reducing the volume of calls and emails and automatically processing typical requests reduces the load on the call centre and saves money on recruiting and expanding the staff.
4. Customer focus. Users receive answers instantly, without waiting, in a format they are familiar with — no annoying calls for no reason. According to statistics, interaction via chatbots for business increases target audience satisfaction and strengthens trust in the brand.

What tasks does a chatbot solve?

Here is just a small part of what chatbots are needed for:

1. Active lead generation. The chatbot collects phone numbers, emails or messengers for further communication. The information can be stored in a single database — in the future, the employee will see a detailed customer card. The chatbot asks questions to understand needs and segment the audience. It can also be used for automatic registration for a consultation, event or service.
2. Sales without involving managers. The chatbot helps to select a product or service based on the customer's needs — it uses pre-set automatic responses for this. The AI assistant offers options, filtering them by parameters. Chatbots can even be used in business to handle objections: pre-programmed scenarios help convince the customer to buy without unnecessary emotion.
3. Technical support. You can program answers to typical questions into a chatbot: this guarantees quick provision of information about delivery, payment, or guarantees, which the target audience is most often interested in. In non-standard situations, the bot connects a ‘live’ specialist — as a result, customers are satisfied with the interaction.

Using chatbots in business: illustrative examples

Creating chatbots for business is relevant for almost any industry, but in some of them, AI assistants are simply indispensable:

1. E-commerce/retail. In sales, chatbots help customers select products by category and parameters in just a couple of clicks. Other tasks include tracking order status and additional sales through recommendations and promotions.
2. Customer services. For beauty salons, medical centres, and entertainment venues, chatbots for business help automate customer registration, table reservations, and event registration. Assistants can accept payments, remind customers about events, and answer questions without calls or correspondence.
3. Education/infobusiness. Warming up the audience through a series of personalised messages is another important parameter for which chatbots are needed. Online registration, issuing materials directly in the messenger, receiving and analysing homework — running an online business with such assistants becomes easier.

Creating chatbots for business: how to get started

Creating chatbots for business always consists of three main stages:

1. Define your goals and KPIs. First, decide what you need the bot for. It could be lead generation, passive sales, or technical support offloading. Next, set performance indicators, such as the number of requests processed, new customers, or confirmed orders.
2. Create scripts and a response database. At this stage, you need to create appropriate dialogue branches: short, logical ones that won't stump the bot and will allow the target audience to satisfy their needs. Create a database of answers to the most frequently asked questions so that the bot can work autonomously and less often ‘call’ the manager for help.
3. Launch, analysis and refinement. Test the bot with different scenarios — send out a newsletter to regular customers or launch a target to assess the level of interaction. After launch, collect analytics: what questions do customers ask most often, where do they get ‘lost’ in the scenario. This will help you understand which tasks the chatbot performs flawlessly and what needs to be worked on (changing answers or the tone of the conversation).

How to implement a chatbot in JediDesk

Jedi Desk offers a huge selection of chatbots for business in various messengers. We have created detailed connection instructions for each of them — choose where to start:

• Telegram: you can create a bot from scratch or connect a ready-made one;
• Viber: step-by-step instructions for creating or implementing a ready-made concept;
• Instagram Business: direct connection for processing messages;
• Chat widget for your website: integration for communication directly on your website pages.

Still have questions? JediDesk consultants will be happy to answer them for free in a format that is convenient for you.

Automation in JediDesk

JediDesk offers not just template solutions, but a whole set of useful AI capabilities for your business:

• Auto-replies: instant answers to typical questions;
• Knowledge base (FAQ): your individual built-in instructions for the bot;
• Quick replies: ready-made templates to speed up the work of managers.
• Analytics: assessment of productivity, popular topics, and scenario effectiveness.

Chatbots for business help save time, increase sales, and improve customer experience by turning messengers into a full-fledged communication and sales channel.